U.S. Open
We partnered with the USTA to help them increase attendance and participation of young fans of the tennis classic by creating a content driven campaign with street artists, trick shots and augmented reality matches at the Open.
We flew our crew across the U.S. and captured young pros pulling dope trick shots and challenging young fans to replicate them on social media.
The USTA commissioned artist Stephen Powers to bring the campaign to life, so we tagged right along and created videos documenting his process.