U.S. Open
We partnered with the USTA to help them increase attendance and participation of young fans of the tennis classic by creating a content driven campaign with street artists, trick shots and augmented reality matches at the Open.
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We flew our crew across the U.S. and captured young pros pulling dope trick shots and challenging young fans to replicate them on social media.
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The USTA commissioned artist Stephen Powers to bring the campaign to life, so we tagged right along and created videos documenting his process.