Community® is one of the largest coffee companies in the U.S. We worked closely with them to refresh their internal and consumer brand visual identity. Maintaining the essence of their 100 year-old heritage was key, and although updating the logo was not an option, our focus was to bring new life all around the original mark.
The business cards were cut in the shape of their iconic red bag.
"Cupping" occurs weekly at Community®. A chance to cup, taste-test and control the quality of every single bean they source and roast.
Your first day as a Community® employee, includes a factory tour and learning a thing or two about making the best cup of coffee.
The brand needed to be present for every employee as it had always been for their consumers. Employee portal, training material and even delivery truck keychains, now serve as constant reminders of the brand values.