Revere Ware
Boston-born in 1801, Revere Ware has gained recognition for its premium stainless steel and copper-bottomed saucepans and skillets. As the brand enters a new phase of expansion 2024, Hungry was given the task of reimagining it, marrying its deep-rooted history with a sleeker, more broader-appealing aesthetic.
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_Logo-history_1-2000x1127.jpg)
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_Sketch-Process_V2_1080x1080.gif)
In our process, we meticulously redesigned Paul Revere's silhouette, exploring countless ponytail options.
Devoted collectors eagerly sought out cookware adorned with Revere Ware's pre-1968 double ring logo, emblematic of superior quality and increased copper content. Harnessing this symbol, we integrated it with a redrawn logotype, reconstructed from an earlier version of the Revere Ware logo that also signals quality to collectors and history buffs alike.
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_Logo_Breakdown_2500x900-2000x701.jpg)
We integrated engraved scenes of Boston harbor into the new branding to reinforce Revere Ware’s historical ties.
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_Type-system-2000x1172.jpg)
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_pattern_guidelines_2500x900-2000x720.jpg)
We created a flexible packaging system that works for everything from single utensils to full sets for Revere Ware to kick start their new branding.
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_Pan-7-piece-2000x1125.png)
![](https://hungrystudio.nyc/wp-content/uploads/2024/05/RW_RW_Dish-set-Spoon-2000x1125.png)
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![](https://hungrystudio.nyc/wp-content/uploads/2024/05/Revereware_Metal-Mockup.jpg)