Revere Ware
Boston-born in 1801, Revere Ware has gained recognition for its premium stainless steel and copper-bottomed saucepans and skillets. As the brand enters a new phase of expansion 2024, Hungry was given the task of reimagining it, marrying its deep-rooted history with a sleeker, more broader-appealing aesthetic.
In our process, we meticulously redesigned Paul Revere's silhouette, exploring countless ponytail options.
Devoted collectors eagerly sought out cookware adorned with Revere Ware's pre-1968 double ring logo, emblematic of superior quality and increased copper content. Harnessing this symbol, we integrated it with a redrawn logotype, reconstructed from an earlier version of the Revere Ware logo that also signals quality to collectors and history buffs alike.
We integrated engraved scenes of Boston harbor into the new branding to reinforce Revere Ware’s historical ties.
We created a flexible packaging system that works for everything from single utensils to full sets for Revere Ware to kick start their new branding.
